Frequently asked questions

Are the estimates exclusive?

Yes. The ads run in your own Meta ad account and the quote requests come to your landing page. They are never shared or resold.

What do I pay if nobody shows up?

Nothing to us. You pay only for shown estimates, and the first 3 are free. You do pay your own ad spend to Meta.

How many estimates will I get?

We don't promise a number of estimates, sales or revenue. That's why the first 3 shown estimates are free: you can judge the results before you pay us anything.

Who texts the homeowners?

An automated assistant, within about a minute of a quote request, 8 am to 8 pm in the homeowner's time zone. It texts only homeowners who checked the consent box on your form, says it is your automated assistant, and honors STOP at once. We never text contact lists you supply.

Is there a contract?

No long contract. You accept the one-page pilot terms by email, and either side can stop with 24 hours' notice.

How long does setup take?

About 2 to 3 weeks from your OK, mostly the registration of your texting number (A2P 10DLC), which US carriers require. Your part is about 30 minutes over email.

What do you need from me?

Ad account and Facebook page access, a calendar, a few real job photos, your service area and the jobs you want, and business details for the texting registration (legal name, EIN, address, website).

Who are you?

Amichay Ilan, based in Israel; the system runs on US hours. We're new to remodeling, so there are no case studies yet.

How do I start?

Reply to our email with "I accept the Porchlight pilot terms v1.0", your full name, your company's legal name and your website.